Sweden

Felix
Made in: Sweden (Orkla Foods Sweden)
Sales: Market leader in Sweden, selling several million liters per year.
Key markets: Sweden, Finland, Denmark, Norway, Germany.
Description: Slightly less vinegary than Heinz, with a more natural sweetness.
Our verdict: 👍👍 A solid ketchup, close to Heinz - but we didn’t like the red plastic packaging; we want to see the contents. Thanks for the delivery, Ulrika!

Electrolux
Employees: Around 51,000
Known for: Washing machines, refrigerators, dishwashers, vacuum cleaners under brands like Electrolux, AEG, Zanussi.
Website: https://www.electroluxgroup.com

Husqvarna Group
A Swedish manufacturer of forest, park, and garden care tools, known for products like robotic lawnmowers, traditional mowers, chainsaws, and watering equipment (the group also includes the Gardena brand). Husqvarna Group employs approximately 13,800 people in 40 countries, with headquarters in Stockholm and significant production in Europe. It holds a substantial share of the global market for outdoor power products and also produces equipment for light construction (e.g. cutting and diamond tools for the building industry).

Gina Tricot
Known for: Women's fashion and accessories
Employees: ~1,900
Availibility: Most of Europe (30+ countries)
https://ginatricot.com

Volvo Cars / Polestar (Owned by China’s Geely)
Brands: Volvo, Polestar, Lynk & Co.
European Manufacturing: Belgium, Sweden (some Volvo models).
Battery Sourcing: CATL (China), LG Chem (Poland), future Northvolt (Sweden).
Estimated nr. of European Jobs: ~40,000+ (direct and supply chain).
Privacy Concerns: Moderate to High – Geely ownership raises data security concerns.

Viaplay
Alternative to: Netflix, Apple TV+
Known for: Nordic Noir originals (e.g., Wisting, The Lawyer) and Exclusive sports (Premier League, F1, NHL in some regions).
Availibility: Nordics, Netherlands, UK, Poland, Baltics. Viaplay faced scaling issues and exited some markets recently due to losses.
https://viaplay.com/

Storytel
Alternative to: Audible
Known for: Storytel is an audiobook and e-book streaming service offering a vast library of titles across various genres. Extensive library with localized content. User-friendly app with offline listening options.
Availability: Over 25 countries, including Sweden, Denmark, Norway, the Netherlands, and India.
https://www.storytel.com/