Italy Italy

Italy is the most quietly indispensable country in Europe. Ferrari, Lamborghini, Ducati for engineering theatre. Prada, Gucci, Valentino, Bottega Veneta for fashion. La Sportiva, Salewa, Tecnica, Nordica, Blizzard for the alpine industry. Eataly, Lavazza, Illy for the food. The Po valley alone produces a third of Europe's high-precision manufacturing output.

Below: the Italian brands worth choosing over their US or Chinese equivalents.

Fairbnb
Stellantis
Mutti
Diadora
Fiat Grande Panda
Pirelli
Pinarello
Colnago
Bianchi
De Rosa
Wilier Triestina
Ferrero
Venchi
Caffarel
Amedei
Chinotto
Lavazza
Illy
Segafredo Zanetti
Kimbo
Caffè Vergnano
La Marzocco
Rancilio
Faema / La Cimbali
La Pavoni
Lelit
Bezzera
Rocket Espresso
Birrificio Italiano
De'Longhi
Bialetti
Ariete
KIKO Milano
La Sportiva
Salewa
Scarpa
Aku
Garmont
Borrelli
Finamore
Bvlgari
Pomellato
Buccellati
Recordati
Chiesi Farmaceutici
Menarini Group
Italfarmaco
Angelini
3Sun / Enel Green Power
Cassina
Flos
Kartell
Poltrona Frau
Magis
Artemide
Foscarini
Driade
Sonus faber
Audio Analogue
Pathos Acoustics
Unison Research
Bending Spoons
Translated
Almawave
Leonardo
Fincantieri
Beretta
Iveco Defence Vehicles
Avio
Comau
Seeweb Mail
AirVPN
Seeweb
Aruba Cloud
TIM (Telecom Italia)
Ciao
Italian Greyhound
Giorgia Meloni
Aperol Spritz
Caritas Internationalis