Ireland
Most US tech companies have their European HQ in Dublin. Behind that is a real Irish economy — Stripe (Collison brothers, Limerick origins), Intercom, Kerry Group, Glanbia, Ryanair, and a craft food and drink industry that goes far beyond Guinness.
Below: Irish brands worth choosing over US or Chinese defaults.
Hostelworld
Known for: The budget traveler’s best friend. Hostelworld connects backpackers and students with the best hostel stays across Europe. From social dorms to private rooms, it’s a perfect option for those looking for affordability and community.
hostelworld.com
Insomnia
Known for: Premium, freshly-roasted 100 % Fairtrade coffee, handcrafted espresso drinks, teas, shakes, sandwiches, wraps, paninis, pastries, and snacks served in modern, welcoming cafés.
Available in: Ireland and the UK—with over 160 cafés and more than 500 self-service outlets
Supermac's
Known for: A local Irish chain first started in the 60's and only recently won a trademark dispute with McDonalds to allow them to sell their Mac branded products in Europe. Burgers, Chips, Fried Chicken and milkshakes.
Available in: Over 100 locations across Ireland and Northern Ireland. Supermac's has expressed interest in expanding to other European countries.
Employees: Approximately 2,500 as of 2024
Irish Coffee
What's in it: Hot coffee, Irish whiskey, brown sugar, topped with a layer of lightly whipped cream that floats. Drink the coffee through the cream — never stir.
Where it's from: Shannon Airport restaurant, 1943. Invented by chef Joe Sheridan to warm cold transatlantic passengers. Imported to San Francisco by a journalist in 1952.
When to drink it: After dinner. After a walk in the rain. After anything cold or sad.
The case: Dessert, coffee, and a digestif in one glass. The original espresso martini, but with more emotional depth.