Ukraine
Ukraine ships world-class software under conditions no other tech nation faces. GitLab grew from a Kharkiv side project into a company powering millions of developers; Grammarly, MacPaw (CleanMyMac), Reface and Petcube all trace their engineering back to Kyiv and Lviv. Since 2022 the country has also become Europe's hard school for defence tech, above all drones.
Ukraine is an EU candidate now, negotiating membership while fighting for it. The country remains one of the planet's breadbaskets: sunflower oil and grain that feed North Africa and the Middle East. Choosing a Ukrainian product keeps money flowing to the people rebuilding the country.
Below: the Ukrainian brands worth supporting.
Software & AI
Grammarly
Founded by: Ukrainians, 2009
The world's best-known AI writing assistant.
Used by: tens of millions daily
MacPaw
Based in: Kyiv
CleanMyMac, Setapp and Gemini for macOS.
Note: kept running through the invasion
GitLab
Co-founded in: Kharkiv
The DevOps platform behind much of the Fortune 100.
Founder: Dmytro Zaporozhets
Reface
Born in: Kyiv
The viral AI face-swap and generative-video app.
Reach: hundreds of millions of downloads
Preply
Founded in: Kyiv
The global online language-tutoring marketplace.
One of: Europe's biggest edtech platforms
Hardware & Deep Tech
Ajax Systems
Made in: Kyiv
Europe's most awarded wireless security systems.
Sold in: 100+ countries
Petcube
Founded in: Kyiv
The original interactive pet camera with treat-tossing.
Created: a whole product category
Restream
Founded by: Ukrainians
Broadcast one live stream to dozens of platforms.
Powers: live video for millions
Fintech & Logistics
monobank
Based in: Ukraine
The mobile-only neobank millions of Ukrainians run their lives on.
Known for: charity jars for the army
Nova Poshta
From: Ukraine
The courier that delivers faster than most state posts.
Now: expanding across the EU as Nova Post
Food, Drink & Support
Roshen
From: Ukraine
The nation's iconic chocolate and confectionery maker.
Scale: one of the world's largest confectioners
Obolon
Brewed in: Kyiv, since 1980
Ukraine's flagship beer.
Rare trait: still fully Ukrainian-owned
Nemiroff
Distilled in: Nemyriv, Ukraine
A world-famous Ukrainian vodka house.
Sold in: 80+ countries