Buy European. Keep the economy here.
Every euro you spend is a vote for the economy that made the product. Euronomy helps you spend it in Europe - curated alternatives to US software, Chinese hardware, and everything in between.
Electric Cars Made In Europe
Your EV choice isn’t just about range or design—it is also about jobs, security, and long-term reliability. This guide helps you navigate EV brands, and make an informed choice.
12 European Travel Helpers: Explore Closer to Home
Here are some top platforms to make your European adventure smooth and fun
The Rise of European Online Retailers and the Hidden Cost of Cheap Imports
Europe might not have its own Amazon, but our online retailers usually beat cheap Chinese imports when it comes to quality and trust.
European gaming studios worth knowing
Baldur's Gate 3 is Belgian. The Witcher is Polish. Hitman is Danish. Minecraft is Swedish. The American gaming press talks about America. Europe makes the games.
Vote: European chocolate brands
A guide to the most widely available European chocolate brands — who makes them, who owns them, and how they behave.
Top European Running Shoe Brands: The Best Alternatives to Nike & New Balance
Europe's sneaker scene is built different: better ethics, stronger materials, and designs that go the distance. Here's who to back instead.
European Clean Drinking Water Index
Pure & Protected: Europe’s Safeguard for Clean Drinking Water
Streaming the European Way
As European spending on streaming services soars, it's time to look at homegrown alternatives to Netflix, Apple, and Audible.
The Best Ketchup in Europe: Finding a Heinz Alternative
Names like Hellmann’s, Felix, and Stokes are gaining attention as serious contenders in the ketchup game.
Buy European Fruit & Veg in Season
Discover the benefits of eating fruits and vegetables in season. Explore what's in season across Central and Northern Europe and why it matters.
European Appliance Manufacturers
Brands like Miele, Bosch, and Electrolux are particularly popular among customers for their reliability, lasting performance, and strong customer support networks.
Shaping the European Tool Market
From cordless drills to robotic lawnmowers, Europe and its global allies are powering the future of industrial and garden tools.
Best Weber Grill Alternatives 2026 – European & Canadian BBQ Brands
In this guide, we explore the best Weber alternatives - from sleek European models to trusted overseas brands.
European toys
Mattel and Hasbro dominate American toys. Europe makes the toys you'd actually keep for your children's children. LEGO anchors, family-owned Mittelstand fills out.
European Solar Panel Manufacturers: A Glimmer of Hope
Despite the dominance of imported panels, Europe is home to several notable solar panel manufacturers striving to revitalize the industry.
European VPN providers worth using
European VPN providers — pay anonymously, host in jurisdictions that actually resist subpoenas, skip the marketing.
European NGOs that make a difference
Twelve European NGOs doing the actual work — heavy Ukraine humanitarian frontline plus environment with teeth. Edge focus, not the gravity-of-fame picks.
About Euronomy
Frequently asked questions
Euronomy is a curated directory and editorial platform for European-made products and services. Every entry on the site is framed against the US or Chinese default it replaces. Pleo against Brex. Vestas against GE. Proton Mail against Gmail. We help you find European alternatives without spending an afternoon on Google.
Because where you spend your money shapes the economy that exists tomorrow. Buying European keeps profits, R&D, jobs, and tax revenue inside the continent that has European labour law, European data protection, and European environmental standards. It also reduces strategic dependence on countries whose interests don't always align with ours. We're not asking you to be ideological about it. We're asking you to know what you're choosing.
A brand is European if its headquarters and majority ownership are inside the EU, EEA, EFTA, or the UK. We flag the asterisks honestly. Volvo is Swedish-headquartered but Chinese-owned (Geely). Salomon is French-headquartered but ANTA-controlled. Jack Wolfskin is German-headquartered but ANTA-owned. We list these with the caveat clearly stated so you can decide for yourself whether they count for you.
We add brands editorially. Our criteria: a real product or service, a real European presence, and a real reason to be on the list — typically that it's a credible alternative to a US or Chinese default. We don't accept payment for listing decisions. Sponsored content, when we run it, is labelled as such.
Two ways. Some outbound links to brands are affiliate links — when you click through and buy, we receive a commission at no cost to you. We disclose these. We may also run sponsored placements, always clearly labelled. Editorial selection and our verdicts are never for sale.
Yes. Use the "Add a product" link at the top of any category page. We review submissions editorially. We won't publish every suggestion, but we read every one — and the best ones make the site faster than anything we'd have found ourselves.
Euronomy is built and maintained by Flowcourier, a Copenhagen automation and AI consultancy. Founders: Jukka-Pekka Keisala (CTO) and David Bitnar (CCO). More on the About page.