European Alternatives
Beyond IT Services

Euronomy is a curated directory and editorial platform for European-made products and services. From business software to consumer goods, every entry is researched and organized by category, so you can see at a glance what Europe has to offer. Whether you're looking for a payment tool, an email provider, or an energy solution, Euronomy helps you discover European options.

Because where you spend your money shapes the economy that exists tomorrow. Buying European keeps profits, jobs, innovation, and tax revenue inside the continent that has European labour law, European data protection, and European environmental standards. It also reduces strategic dependence on countries whose interests don't always align with ours. We're not asking you to be ideological about it. We're asking you to know what you're choosing.

A brand is European if its headquarters and majority ownership are inside the EU, EEA, EFTA, or the UK. We also look at where a company actually creates jobs — a brand that employs people, pays taxes, and builds things in Europe matters more than one that's European on paper only. And we flag the asterisks honestly: some well-known brands are European-headquartered but foreign-owned. Where that's the case, we state the caveat clearly so you can decide for yourself whether they count for you.

We add brands editorially. We follow social media, and reader requests for new lists shape what we cover next. We especially like to feature the purchases that matter most: the big ones you spend your savings on, like a car, and the small ones you make every week, like ketchup. We don't accept payment for listing decisions. Sponsored content, when we run it, is labelled as such.

Right now, we don't. Euronomy is a passion project. Longer term, we want to earn money by helping European brands get seen through outreach, SEO, and optimization for AI search. When people across Europe look for a product, European makers should show up. Editorial selection and our verdicts will never be for sale.

Yes. Use the "Add a product" link at the top of any category page. We review submissions editorially, and we rewrite what you send us so it fits the style and format of the other entries. We won't publish every suggestion, but we read every one, and the best ones make the site faster than anything we'd have found ourselves.

Euronomy is built and maintained by Flowcourier, a Copenhagen automation and AI consultancy founded by Jukka-Pekka Keisala and David Bitnar. We also work with external experts who help write and validate entries, so the site reflects more than just our own judgment. More on the About page.