European Alternatives
Beyond IT Services
Discover European software, food, brands & more. Our lists are verified by communities and professionals so you can always make the informed European choice.
Best Weber Grill Alternatives 2026 – European & Canadian BBQ Brands
Grills that match or beat Weber, from sleek European makers to trusted overseas brands.
European alternatives to Google Workspace and Microsoft Office 365
Europe has a real answer to Microsoft 365 and Google Workspace: mail, files and docs on infrastructure you control.
The Best Ketchup in Europe: Finding a Heinz Alternative
Names like Hellmann’s, Felix, and Stokes are gaining attention as serious contenders in the ketchup game.
Electric Cars Made In Europe
European EVs compared on jobs, data privacy and long-term support, not just range
12 European Travel Helpers: Explore Closer to Home
Trains, buses and stays: European travel platforms that keep your money on the continent.
The Rise of European Online Retailers and the Hidden Cost of Cheap Imports
Europe might not have its own Amazon, but our online retailers usually beat cheap Chinese imports when it comes to quality and trust.
European gaming studios worth knowing
Baldur's Gate 3 is Belgian. The Witcher is Polish. Hitman is Danish. Minecraft is Swedish. The American gaming press talks about America. Europe makes the games.
Vote: European chocolate brands
A guide to the most widely available European chocolate brands: who makes them, who owns them, and how they behave.
Top European Running & Sneaker Shoe Brands: The Best Alternatives to Nike & New Balance
Europe's sneaker scene is built different: better ethics, stronger materials, and designs that go the distance. Here's who to back instead.
Ethics in European Cosmetics
How Europe's biggest beauty brands really compare on ethics and sustainability
European Clean Drinking Water Index
Which European countries have the cleanest tap water, and what the EU is doing about the rest
Streaming the European Way
As European spending on streaming services soars, it's time to look at homegrown alternatives to Netflix, Apple, and Audible.
European Smartwatch Brands You Should Know
Withings, Suunto, Polar and TAG Heuer: European smartwatch specialists instead of the Apple default.
Buy European Fruit & Veg in Season
Discover the benefits of eating fruits and vegetables in season. Explore what's in season across Central and Northern Europe and why it matters.
Did you know that some of the world’s most important medicines come from Europe?
From Aspirin to mRNA vaccines: the European pharma companies still leading medical science.
European Appliance Manufacturers
Miele, Bosch, Electrolux: appliances built to be repaired, not replaced.
European mobility apps
Ride-hailing, scooter-share and carpooling were supposed to be an American duopoly. Europe quietly built credible alternatives anyway. Bolt anchors from Estonia. Eight worth knowing.
Best Cloud Storage Alternatives
Discover the best cloud storage alternatives to Dropbox, Google Drive, OneDrive and iCloud. Compare privacy-first, open-source and European options for individuals and teams.
Shaping the European Tool Market
The manufacturers behind Europe's drills, saws and robotic lawnmowers, from Bosch and Festool to Husqvarna.
European premium bicycles
Cycling is one of the few global product categories Europe still dominates. Ten premium European bike brands worth knowing.
Adobe Alternatives
Edit photos and draw vectors without the Adobe subscription: Europe's answers to Photoshop and Illustrator.
European espresso machines
The espresso machine makers of Italy, Switzerland and Germany, from home prosumer to café flagship
European tires
European tire makers invented the modern car. The global premium tier is still anchored by Michelin (FR), Continental (DE), and Pirelli (IT).
European shirtmakers
Most of the world's best shirtmakers are still in Europe. Some have been making them in the same building for over a hundred years.
European toys
Mattel and Hasbro dominate American toys. Europe makes the toys you'd actually keep for your children's children. LEGO anchors, family-owned Mittelstand fills out.
European Solar Panel Manufacturers: A Glimmer of Hope
Despite the dominance of imported panels, Europe is home to several notable solar panel manufacturers striving to revitalize the industry.
European Fast Food and Café Culture: Embracing Local Flavors and Quality
Grab a quick bite without feeding McDonald's or Starbucks. European chains with regional flavours and fresher ingredients.
European VPN providers worth using
European VPN providers that pay anonymously, host in jurisdictions that resist subpoenas, and skip the marketing.
European NGOs that make a difference
Twelve European NGOs doing the actual work: heavy Ukraine humanitarian frontline plus environment with teeth. Edge focus, not the gravity-of-fame picks.
European cookware brands worth keeping
Ten European cookware brands built to outlast the pans America markets at you
Email Providers
European email providers that will not scan your inbox for ad money
Search without Google
European alternatives to Google, honestly assessed. Most use Microsoft Bing under the hood — only Mojeek runs its own index. Here's which one to pick depending on what you actually care about.
Best European alternative to Coca-Cola
Vote for your favourite European cola alternative
About Euronomy
Learn more about us
Frequently asked questions
Euronomy is a curated directory and editorial platform for European-made products and services. Every entry on the site is framed against the US or Chinese default it replaces. Pleo against Brex. Vestas against GE. Proton Mail against Gmail. We help you find European alternatives without spending an afternoon on Google.
Because where you spend your money shapes the economy that exists tomorrow. Buying European keeps profits, R&D, jobs, and tax revenue inside the continent that has European labour law, European data protection, and European environmental standards. It also reduces strategic dependence on countries whose interests don't always align with ours. We're not asking you to be ideological about it. We're asking you to know what you're choosing.
A brand is European if its headquarters and majority ownership are inside the EU, EEA, EFTA, or the UK. We flag the asterisks honestly. Volvo is Swedish-headquartered but Chinese-owned (Geely). Salomon is French-headquartered but ANTA-controlled. Jack Wolfskin is German-headquartered but ANTA-owned. We list these with the caveat clearly stated so you can decide for yourself whether they count for you.
We add brands editorially. Our criteria: a real product or service, a real European presence, and a real reason to be on the list — typically that it's a credible alternative to a US or Chinese default. We don't accept payment for listing decisions. Sponsored content, when we run it, is labelled as such.
Two ways. Some outbound links to brands are affiliate links — when you click through and buy, we receive a commission at no cost to you. We disclose these. We may also run sponsored placements, always clearly labelled. Editorial selection and our verdicts are never for sale.
Yes. Use the "Add a product" link at the top of any category page. We review submissions editorially. We won't publish every suggestion, but we read every one — and the best ones make the site faster than anything we'd have found ourselves.
Euronomy is built and maintained by Flowcourier, a Copenhagen automation and AI consultancy. Founders: Jukka-Pekka Keisala (CTO) and David Bitnar (CCO). More on the About page.