Shopping
From kitchen appliances to running shoes, chocolate to ski gear — this is your guide to shopping European. We cover the brands worth buying, the ones to avoid, and why origin still matters when you open your wallet.
Vote: European chocolate brands
A guide to the most widely available European chocolate brands: who makes them, who owns them, and how they behave.
European alternatives to Amazon and Temu
Europe might not have its own Amazon, but our online retailers usually beat cheap Chinese imports when it comes to quality and trust.
European alternatives to Shein
Cheap fashion without shipping it from China. European online shops and marketplaces that cover the same ground as Shein: low prices, fast trends and huge ranges, with EU consumer rights and returns.
European Appliance Manufacturers
Miele, Bosch, Electrolux: appliances built to be repaired, not replaced.
Top European Running & Sneaker Shoe Brands: The Best Alternatives to Nike & New Balance
Europe's sneaker scene is built different: better ethics, stronger materials, and designs that go the distance. Here's who to back instead.
European electric toothbrushes
Electric toothbrushes designed or owned in Europe: Philips Sonicare, Curaprox, Y-Brush and SURI. Real alternatives to Oral-B.
European outdoor brands, sorted by where they make their gear
The outdoor industry runs on European engineering.
European ski brands
European ski brands: Fischer, Head, Blizzard, Völkl, Rossignol, Stöckli, Elan. Austria, France, Germany, Switzerland, Slovenia.
European shirtmakers
Most of the world's best shirtmakers are still in Europe. Some have been making them in the same building for over a hundred years.
European jewellery brands
Europe owns essentially the entire global luxury jewellery market. Ten brands worth wearing, plus the holding groups behind them.
