European Smartwatch Brands You Should Know
You don't have to strap on an Apple Watch or a Garmin. France's Withings builds medical-grade watches that take a clinical ECG and pioneered sleep apnoea detection on the wrist, while Finland's Suunto and Polar are the names serious athletes and divers trust for training and GPS.
At the luxury end, Switzerland's TAG Heuer Connected pairs Swiss watchmaking with Wear OS. Some of these brands assemble in Europe, others abroad, but each brings a specialism rather than a copy of the mainstream. Here are the ones worth knowing.
Polar Electro
Known for: Pioneering heart rate monitoring technology and producing multisport smartwatches tailored for athletes and fitness enthusiasts.
Employees: Approximately 1,200
Manufactured in: Mainly China and Malaysia
Montblanc
Known for: Premium smartwatches that combine classic design with smart functionalities, including fitness tracking and customizable watch faces.
Employees: Approximately 2,500
Manufactured in: Germany
TAG Heuer
Known for: Luxury smartwatches that merge high-end Swiss craftsmanship with modern technology, running on Wear OS by Google.
Employees: Approximately 1,688
Manufactured in: Switzerland
Withings
Known for: Hybrid smartwatches that combine classic analog design with advanced health tracking features, including ECG, SpO2 monitoring, and sleep analysis.
Employees: Approximately 370
Manufactured in: France
Watchmark
Known for: Affordable smartwatches featuring health and fitness tracking, smartphone notifications, and stylish designs.
Employees: Approximately 11 to 50
Manufactured in: Europe
MyKronoz
Known for: Swiss-designed hybrid smartwatches that blend analog aesthetics with smart functionalities.
Employees: Approximately 11 to 50
Manufactured in: Switzerland
Suunto (China)
Known for: Rugged outdoor and adventure smartwatches with features like precise GPS navigation and long battery life.
Employees: Approximately 300+
Manufactured in: Primarily Finland (some models also made in China). Suunto is owned by Chinese Liesheng.
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