Switzerland
TAG Heuer is a Swiss luxury watchmaker based in La Chaux-de-Fonds and part of the French LVMH group. Its Connected line brings genuine high-end Swiss craftsmanship to the smartwatch, running Google's Wear OS in cases and finishes that match its traditional timepieces.
Manufactured in Switzerland, it sits firmly at the premium end of the market, aimed at buyers who want the look and heritage of a luxury watch with modern smart features. TAG Heuer is Europe's most established name in luxury smartwatches.
