Greece
Greece moves the world's goods. Greek shipowners control the largest merchant fleet on earth, a quiet fact that underwrites European trade, and Greek ports and logistics feed the whole Mediterranean.
The tech scene finally has momentum: Viva Wallet in payments, Skroutz in e-commerce, Workable in hiring software, with Athens drawing back engineers who left in the crisis years. On the shelf, FAGE yoghurt travels the world, and Korres and Apivita turn Greek botanicals into serious cosmetics.
Below: the Greek brands worth choosing over US or Chinese defaults.
Tech & Fintech
Viva Wallet
From: Athens
A cloud neobank and payments company across 24+ countries.
Backer: JPMorgan took a major stake
Skroutz
Founded in: Athens
Greece's dominant price-comparison site and marketplace.
Now: a full e-commerce and delivery ecosystem
Workable
Founded in: Athens
Recruiting software used by tens of thousands of firms.
One of: Greece's best-known software exports
Food & Drink
FAGE
From: Athens, since 1926
The brand that took Greek yogurt worldwide.
Range: the ubiquitous FAGE Total
Chipita
From: Greece
The maker of 7Days croissants and bakery snacks.
Reach: sold in scores of countries
Mythos
Brewed in: Greece, since 1997
The lager that tastes of a Greek summer.
Known as: the island holiday beer
Metaxa
Created in: Greece, 1888
The signature Greek amber spirit.
Sold in: 100+ countries
Goody’s
Known for: The leading fast-casual chain in Greece, known for burgers, pasta, salads and desserts, with youth-oriented branding and a strong cultural presence.
Available in: Greece, Cyprus, North Macedonia, Albania, Kosovo, Armenia and other international locations
Beauty & Design
Korres
From: Athens
Natural skincare built on Greek botanicals.
Roots: Athens' oldest homeopathic pharmacy
Apivita
From: Athens, since 1979
Natural cosmetics built around the honeybee.
Key ingredients: Greek honey, propolis and herbs
Ancient Greek Sandals
Handmade in: Greece
Leather sandals reviving age-old Greek craft.
Stocked by: the world's best boutiques
Travel & Sea
Aegean Airlines
From: Greece
The national flag carrier.
Reputation: repeatedly voted a top European regional airline
Blue Star Ferries
From: Greece (Attica Group)
The flagship ferries to the Aegean islands.
Role: backbone of Greek island travel