Ireland
Tayto is Ireland's beloved crisp brand, and its founder Joe Murphy is credited with inventing the world's first seasoned crisp — cheese and onion — in Dublin in 1954. Generations of Irish children grew up on Tayto, and its mascot Mr Tayto is a genuine national icon.
Reach for a bag of Tayto over a global snack giant and you are backing an Irish original that changed the crisp forever.