Starting January 1, 2025, it will become much easier for consumers across Europe to choose locally grown produce. A new EU regulation will require that all fruit and vegetable packaging clearly states the country of origin—including sliced, dried, and pre-packed items. For readers of Euronomy who prioritize buying European-made goods, this change brings welcome transparency to the grocery aisle.
A Win for Conscious Consumers
The updated rules come from Delegated Regulation (EU) 2023/2429 and Implementing Regulation (EU) 2023/2430. While origin labeling has long been standard for whole produce, it was previously not mandatory for processed or packaged fruit and vegetables—such as sliced carrots, mixed salads, or dried figs. That loophole has now been closed, making it easier for you to spot whether your fruit salad was grown in Spain or shipped from across the globe.
Backing the Farm to Fork Strategy
This move is part of the European Commission’s Farm to Fork Strategy, a cornerstone of the European Green Deal that aims to create a healthier, more sustainable food system. By equipping consumers with better information, the EU hopes to shift demand toward local and regional products—reducing carbon emissions and supporting domestic farmers.
Good News for the European Market
For consumers who already favor EU-grown food, the regulation is a tool for empowerment. Countries like the Netherlands, France, and Italy may see increased demand for their produce as shoppers confidently reach for labeled, local options. According to Vakblad Voedingsindustrie, this could drive a broader movement toward regional sourcing and more transparent supply chains.
Clearer Choices, Less Waste
These regulations don’t just make it easier to buy local—they also aim to reduce waste. As noted by Austria’s BAES, producers will now be allowed to sell "non-perfect" produce for processing or animal feed, further cutting down on unnecessary food loss.
Retailers and Producers Take Note
For companies in the supply chain, this means updating packaging, logistics, and labeling systems to ensure accuracy and compliance. While that presents a cost, it also offers a unique chance to showcase regional origin and appeal to a growing base of values-driven shoppers. AgriInfo.eu highlights that this update also covers niche categories such as ripened bananas and mixed nuts—items often overlooked in traditional trade standards.
The Bottom Line for Euronomy Readers
If you're someone who actively seeks out European-made goods, your shopping experience just got a little easier. With mandatory origin labels on every pack of fruit and vegetables, making ethical, local choices is no longer a guessing game—it’s printed right on the label.