Toys made in Europe and beyond

European toy manufacturers stand out not just for their iconic brands, but for keeping production close to home. Unlike many global players like Hasbro and Mattel that outsource to Asian countries, European makers often manufacture within Europe, ensuring higher quality, safer materials, and a smaller carbon footprint.

Here are three trends shaping the European toy scene:

♻️ Sustainability first: From mono-material plastics to recyclable packaging, companies like MODU lead the way in eco-friendly design. Many brands avoid harmful chemicals and follow strict EU safety standards (EN71).

📏 Stricter regulations: European laws, like the Single-Use Plastics Directive, push toy makers to innovate with less waste and more circular materials.

🔧 Better build quality: Think durable plastics, longer-lasting toys, and detailed craftsmanship. Brands like Schleich and Playmobil don’t just look great, they last for generations.

With their focus on quality, responsibility, and safety, European toy companies are setting the bar for what great toys should be. Lets check out the list, we will be adding more local brands and would love to hear from you.