SoundCloud was founded in Berlin in 2007 by Alexander Ljung and Eric Wahlforss, and it is still headquartered there. Its distinctive feature is that artists upload directly, which makes it the natural home for independent and emerging musicians and a huge library of underground and user-generated tracks you will not find on the major services.
That open model means fans often discover new artists on SoundCloud long before they reach the mainstream platforms. SoundCloud remains an independent European company and is available worldwide.