European ski brands

The US makes loud ski brands. Europe makes the skis. Austria alone produces more skis annually than the entire US ski industry — Atomic, Fischer, Head, Blizzard, and Kästle all sit within 200 km of Salzburg. France gave the world Rossignol. Germany builds Völkl. Switzerland builds Stöckli. Slovenia builds Elan, which invented modern carving in 1993.

Below: ten European ski makers replacing K2, Line, DPS, Moment, and Armada in the shop racks. Most of them already manufacture the "American" skis in their own factories anyway.