Eton

Eton

Sweden Sweden

Ownership: Privately held

Known for: Founded 1928 in GÄnghester, southern Sweden. Premium business shirts known for wrinkle resistance, single-needle stitching, French seams. Wholly-owned production. Hugo Boss/Brioni-tier quality at a more accessible price. The premium Swedish operator. Smart, modern cut, sensible price. The shirt every European executive owns five of without thinking about it.

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