Denmark
Ownership: Listed on Nasdaq Copenhagen
Known for: Copenhagen, founded 1982. Charm bracelets are the signature category (collect charms over time). World's largest jewellery brand by units sold. Now using 100% recycled silver and gold (since 2024). The accessible jewellery brand most European households own at least one piece of. The recycled-metals shift is real — Pandora is now genuinely the most sustainable scale jewellery brand globally.
