Ethics in European Cosmetics

Sustainability is becoming central to the beauty industry, especially in Europe. Leading brands like L’Oréal, Unilever, and Beiersdorf are investing in renewable energy, reducing emissions, and shifting to recyclable or refillable packaging. Many now manufacture locally to lower their carbon footprint and increase transparency.

Luxury brands such as Chanel and LVMH have also introduced green initiatives, from eco-designed lines to biodiversity programs. Even mid-size companies like L’Occitane are committing to more responsible sourcing and production.

The response to Russia’s invasion of Ukraine offered a glimpse into broader corporate ethics. Some companies, including Estée Lauder and Chanel, suspended all activities in Russia. Others, like Yves Rocher and Oriflame, continued operations, which drew public attention.

Overall, European brands tend to lead on environmental goals. For consumers who care about what goes into their products and how they’re made, this list helps separate green marketing from real commitment.