Running Away from Nike: Top European Sneaker Brands That Keep You Ahead
When it comes to sneakers, Nike, New Balance, and other American brands often dominate the spotlight. However, Europe is home to several standout brands offering unique designs, innovative technology, and superior quality for activities ranging from hiking and trail running to everyday comfort. In this article, we explore seven European sneaker brands providing excellent alternatives to your usual favorites.
Adidas
Employees: Approximately 57,000 (as of 2018)
Standout Features: Adidas offers a diverse range of sneakers catering to various activities, including running, hiking, and casual wear. Their designs often combine performance technology with contemporary style.
Competitors: Primarily competes with Nike.
Puma
Employees: Around 18,681 (as of 2023)
Standout Features: Puma is known for its athletic footwear that blends performance and style, suitable for running, training, and lifestyle use.
Competitors: Competes with brands like Nike and Adidas.
Salomon
Employees: Information not specified in the provided sources.
Standout Features: Salomon is renowned for its high-quality outdoor and trail running shoes, favored by enthusiasts for their durability and performance in rugged terrains.
Competitors: Competes with brands like Merrell and The North Face in the outdoor footwear market.
Diadora
Standout Features: Diadora produces sneakers that blend Italian craftsmanship with athletic functionality, suitable for sports and lifestyle use.
Competitors: Competes with brands like Asics and Puma.
On
Employees: Approximately 3,254 (as of 2024)
Standout Features: On specializes in running shoes featuring their proprietary CloudTec cushioning technology, providing a unique running experience.
Competitors: Competes with brands like Hoka One One and Nike in the performance running category.
VEJA
Standout Features: VEJA focuses on sustainability, producing sneakers with environmentally friendly materials and ethical manufacturing processes.
Competitors: Competes with brands like Allbirds in the sustainable footwear segment.
Karhu
Standout Features: Karhu offers a range of sneakers suitable for running and casual wear, known for their comfort and performance.
Competitors: Competes with brands like New Balance and Saucony.