Werner Otto founded the company in 1949 with a hand-bound shoe catalogue, and the Otto Group is still controlled by the Otto family through a foundation. The group runs a string of other European retailers, but otto.de itself is a Germany-only shop that opened up to outside sellers in 2019 and has since become the country's second-largest online marketplace after Amazon. Delivery, returns and customer service are all German, which is the trade-off for a platform that checks its sellers and ships from within the EU.
Otto
Germany
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