Three students founded Coolblue in 1999, and founder Pieter Zwart still leads the company with Dutch investor HAL holding a minority stake. Rather than run a marketplace, Coolblue sells its own stock and controls the whole chain from warehouse to doorstep, which is why it can offer evening delivery windows and take your old appliance away. The company expanded into Germany and keeps opening physical stores there. Pick Coolblue over a marketplace when you value service and installation over the widest possible catalogue.
Coolblue
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