bol was born in Utrecht as an online bookseller in 1999 and was bought by Ahold in 2012. The retailer has since become the default place to shop online in the Netherlands and Belgium, with a marketplace model that lets local shops sell alongside bol's own stock. Same-day and next-day delivery, easy returns and the Select membership programme mirror what Amazon offers elsewhere. bol also runs a growing partner network for sellers from other EU countries, but the shop itself is only aimed at Dutch and Belgian customers.
Bol
Belgium
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