RECUP

Germany

RECUP started in 2016 with a coffee cup and added the REBOWL for takeaway food in 2020. The company makes its cups and bowls itself and rents them to businesses through a partner portal. At its tenth anniversary in 2026, RECUP repositioned the brand as an everyday habit rather than a sustainability product, and is now preparing wider European expansion.

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European circular economy companies

Circularity only sticks when it pays. These European companies earn their money by reselling, repairing, remanufacturing and recovering. Twelve companies, from your phone to the bottle machine in the supermarket.

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