Houdini Sportswear

Sweden

Houdini has been led by women since its founding and is backed by the impact investor Unreasonable Impact. In 2023 the brand opened a Stockholm store where every item can be bought, rented or subscribed to. Houdini says customers wear its Power Houdi fleece for more than ten years on average.

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European circular economy companies

Circularity only sticks when it pays. These European companies earn their money by reselling, repairing, remanufacturing and recovering. Twelve companies, from your phone to the bottle machine in the supermarket.

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