Circulose

Sweden

Renewcell was founded in 2012 by researchers from Stockholm's KTH Royal Institute of Technology. In 2023 it sold less than half the volume it needed to break even, and filed for bankruptcy the following February. CEO Jonatan Janmark says the technology was never the problem; the company scaled supply before building demand. Circulose now works with fibre producers Tangshan Sanyou, Aditya Birla and Jilin Chemicals.

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