France
Look is a French company that is both a frame-maker and a pedal pioneer. Look invented the clipless pedal in 1984, worn by Bernard Hinault on his way to winning the Tour, and that system underpins essentially all modern road cycling.
Still privately French-owned, the company remains focused on pedals and frames rather than chasing a broad range. For riders who care about the roots of the sport's technology, Look holds a special place.
