De Rosa

De Rosa

Italy Italy

De Rosa is a family-owned Italian frame-maker from the Milan area, famous for building bikes for Eddy Merckx and for its distinctive heart-shaped logo. De Rosa still produces bespoke steel and titanium frames alongside a modern carbon range.

Founder Ugo De Rosa, who died in 2022, was one of the great Italian framebuilders, and three generations of the family have stayed hands-on with the business. For riders who value craftsmanship and heritage, De Rosa remains a benchmark.

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