Singapore

Singapore is not European, but it is where Europe meets Asia. A free trade agreement with the EU has been in force since 2019, the port is one of the world's busiest, and the financial centre clears much of the region's trade. DBS, OCBC and UOB anchor the banks; Singapore Airlines sets the bar for long-haul.

The start-up scene built Razer, Sea (Shopee, Garena) and Grab, backed by a state that treats company formation as a competitive sport.

Below: Singaporean brands worth knowing for anyone trading between the two continents.