Hungary
Hungary's export is brainpower. Graphisoft wrote ArchiCAD and helped invent digital building design, Prezi rethought the presentation, and the Rubik's Cube remains the most famous puzzle ever made.
Beyond software, Hungary anchors Central Europe's economy. Richter Gedeon supplies medicines across the continent, MOL fuels it, OTP banks it, and Wizz Air flies it cheaply. Tokaji wine, Pick salami, Zwack Unicum and Herend porcelain carry the older crafts.
Below: the Hungarian brands worth choosing over US or Chinese defaults.
Software & Tech
Prezi
From: Budapest, Hungary — since 2009
The zooming presentation platform.
A Hungarian rival to PowerPoint used worldwide.
Graphisoft
From: Budapest, Hungary — since 1982
The pioneer of BIM architectural software.
Maker of ArchiCAD, used by architects worldwide.
Money & Industry
OTP Bank
From: Budapest, Hungary — since 1949
Central Europe's banking champion.
Operates across a dozen countries in the region.
MOL Group
From: Budapest, Hungary
Central Europe's integrated oil-and-gas group.
Owns Slovnaft, INA and fuel brands across the region.
Richter Gedeon
From: Budapest, Hungary — since 1901
Hungary's leading pharmaceutical company.
A specialist in women's health, sold in 100+ countries.
Food, Drink & Design
Zwack Unicum
From: Budapest, Hungary — since 1790
Hungary's national herbal liqueur.
A secret blend of 40 herbs, in the round green bottle.
Tokaji
From: Tokaj region, Hungary
The legendary sweet wine — the wine of kings.
Aszú dessert wines prized for centuries.
Pick Szeged
From: Szeged, Hungary — since 1869
Hungary's world-famous winter salami.
A protected, paprika-scented national delicacy.
Herend
From: Herend, Hungary — since 1826
Hungary's legendary hand-painted porcelain.
Tableware for royalty, still hand-made today.
Icons & Travel
Rubik's Cube
Invented in: Budapest, 1974
The best-selling puzzle toy in history.
Created by Hungarian architect Ernő Rubik.
Wizz Air
From: Budapest, Hungary — since 2003
Central Europe's biggest low-cost airline.
Connecting the region to the rest of Europe.
