Germany
Canyon is the German direct-to-consumer brand from Koblenz that reshaped how premium bikes are sold in Europe. By skipping distributors and shops and selling straight to riders online, Canyon offers carbon frames on a par with Pinarello or Colnago at roughly 60 to 70 percent of the price.
Founder Roman Arnold still holds a large stake, but the Belgian investment group GBL took a majority share in 2020. The brand's profile has been boosted globally by its association with Mathieu van der Poel and the Alpecin-Deceuninck team.