# European alternatives to Shein

> Zalando, H&M, Bershka, Kiabi, Vinted and more: European online fashion shops to use instead of Shein, with low prices, EU consumer protection and easy returns.

European Alternatives to Shein | Euronomy

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![shein.webp](https://euronomy.eu/media/wovfig3b/shein.webp)

Shein ships ultra-cheap fashion straight from China, and the EU is now going after it over product safety, consumer law and customs duties on small parcels. You do not have to give up low prices to shop closer to home. The platforms below are based in Europe, sell under EU consumer rules and let you return what does not fit.

Zalando, now merged with About You, is the biggest. H&M, Bershka and Kiabi cover fast trends at low prices. Vinted gets you the same brands second-hand for even less. We list Farfetch for completeness, but note that it has been owned by South Korea's Coupang since 2024.