# Swarovski

> <p><strong>Known for:</strong> Wattens, Tyrol, founded 1895. Cut crystal jewellery, figurines, and lighting components. Swarovski Optik (binoculars, scopes) is a separate sister company. The accessible-luxury entry point. Mass-market jewellery quality with the family-owned, Austrian-made provenance still intact.</p>

**Ownership:** Family-owned across five generations

**Known for:** Wattens, Tyrol, founded 1895. Cut crystal jewellery, figurines, and lighting components. Swarovski Optik (binoculars, scopes) is a separate sister company. The accessible-luxury entry point. Mass-market jewellery quality with the family-owned, Austrian-made provenance still intact.

https://www.swarovski.com