# Pandora

> <p><strong>Known for:</strong> Copenhagen, founded 1982. Charm bracelets are the signature category (collect charms over time). World's largest jewellery brand by units sold. Now using 100% recycled silver and gold (since 2024). The accessible jewellery brand most European households own at least one piece of. The recycled-metals shift is real — Pandora is now genuinely the most sustainable scale jewellery brand globally.</p>

**Ownership:** Listed on Nasdaq Copenhagen

**Known for:** Copenhagen, founded 1982. Charm bracelets are the signature category (collect charms over time). World's largest jewellery brand by units sold. Now using 100% recycled silver and gold (since 2024). The accessible jewellery brand most European households own at least one piece of. The recycled-metals shift is real — Pandora is now genuinely the most sustainable scale jewellery brand globally.

https://www.pandora.net