# The Rise of European Online Retailers and the Hidden Cost of Cheap Imports

> Discover the best European online retailers — from Zalando to Alza. See who we recommend and why we ditched Temu, Shein, and AliExpress.

Best European Online Retailers – Alternatives to Amazon, Temu & Shein | Euronomy

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![Amazing](https://euronomy.eu/media/wxumwmja/amazing.webp)

Europe has no answer to Amazon's scale, but it does have Zalando, Alza, Cdiscount and Allegro: focused platforms with faster local shipping, clearer listings and products that actually meet EU safety rules.

That last part matters more than it sounds. When a Danish consumer lab tested 17 jackets from Shein, Temu and Amazon, twelve breached EU limits for PFAS — the toxic "forever chemicals" linked to cancer and hormone disruption. Jackets from EU retailers came out far cleaner. [Read the report](https://taenk.dk/test/kemitest-jakker/pfas-i-jakker) (in Danish). Buying from a European shop is often one extra click for a good deal more peace of mind.