# IMPS

> <p><strong>Known for:</strong> Brussels-based, founded 1984 by the Culliford family (descendants of Peyo, creator of Les Schtroumpfs in 1958). Owns and licenses the global Smurfs IP — toys, animation, theme parks, mobile games, merchandise. The Belgian family company behind one of the most-globalised European cultural exports. Peyo's grandchildren still steer the brand — rare in long-tail IP licensing.</p>

https://www.smurf.com