# Imaginarium

> <p><strong>Known for:</strong> Zaragoza-based, founded 1992 by Felix Tena and Maria Vilellas. Educational toy retailer + own-brand toys (wooden play, role-play, STEM). Stores across Spain, Portugal, Italy, plus international franchises. Restructured 2020-2022 after retail challenges. Spanish toy retailer that's particularly strong on educational and wooden toys. The retail business had real difficulties post-pandemic, but the own-brand product range remains a credible European alternative to mass-market toys.<br><a data-router-slot="disabled" href="https://www.imaginarium.es" type="external">https://www.imaginarium.es</a></p>

https://www.imaginarium.es