# European Smartwatch Brands You Should Know

> European smartwatch brands like Withings, Suunto and TAG Heuer, combining health tracking, rugged design and craft as alternatives to Apple and Samsung.

European Smartwatch Brands: Alternatives to Apple & Samsung | Euronomy

![Suunto](https://euronomy.eu/media/nyakkqyx/suunto.webp)

You don't have to strap on an Apple Watch or a Garmin. France's Withings builds medical-grade watches that take a clinical ECG and pioneered sleep apnoea detection on the wrist, while Finland's Suunto and Polar are the names serious athletes and divers trust for training and GPS.

At the luxury end, Switzerland's TAG Heuer Connected pairs Swiss watchmaking with Wear OS. Some of these brands assemble in Europe, others abroad, but each brings a specialism rather than a copy of the mainstream. Here are the ones worth knowing.