# Augustiner-Bräu

> <p><strong>Known for:</strong> Munich locals' favourite. The only major Oktoberfest brewery that has never run a national advertising campaign. If you ask a Bavarian which beer they actually prefer, most will say Augustiner.</p>

**Ownership:** Edith-Haberland-Wagner Foundation (Munich) — independent, never advertises

**Known for:** Munich locals' favourite. The only major Oktoberfest brewery that has never run a national advertising campaign. If you ask a Bavarian which beer they actually prefer, most will say Augustiner.

**History:** Founded by Augustinian monks in Munich in 1328 — the city's oldest brewery still operating. Passed through monastic, royal and private hands before landing with a charitable foundation. Augustiner has never needed to advertise because its reputation in Bavaria is unassailable. Its Helles, served in stone tankards at the Augustiner-Keller beer garden, is the living definition of what Munich brewing is supposed to taste like.

https://www.augustiner-braeu.de