# Houdini Sportswear

> <p><strong>Known for:</strong> Outdoor clothing from Stockholm, founded in 1993. Houdini has sold second-hand since 2011 and rented gear since 2012, and its hubs in Stockholm and Gothenburg repair, rent and recycle garments.</p>

Houdini has been led by women since its founding and is backed by the impact investor Unreasonable Impact. In 2023 the brand opened a Stockholm store where every item can be bought, rented or subscribed to. Houdini says customers wear its Power Houdi fleece for more than ten years on average.

https://houdinisportswear.com