# Barum

> <p><strong>Known for:</strong> Czech brand founded in 1932 in Otrokovice, with heritage tracing back through the Bata, Rubena, and Matador industrial names. Positioned as an honest budget tyre for Central European drivers, offering Continental-standard manufacturing at a lower price point. Produces around 17 million tyres per year, making the Otrokovice plant one of the largest tyre factories in Europe.</p>

**Ownership:** Barum is a wholly owned subsidiary of Continental AG, the German tyre group. It serves as Continental's value-tier brand for Central and Eastern Europe. There are no separate shareholders; it is fully integrated into the Continental Group.

**Known for:** Czech brand founded in 1932 in Otrokovice, with heritage tracing back through the Bata, Rubena, and Matador industrial names. Positioned as an honest budget tyre for Central European drivers, offering Continental-standard manufacturing at a lower price point. Produces around 17 million tyres per year, making the Otrokovice plant one of the largest tyre factories in Europe.

**Manufactured in:** Produced entirely at the original factory in Otrokovice, Czechia, on the same site the brand has occupied since 1932. As a Continental subsidiary, manufacturing standards align with those of the Continental Group.

https://www.barum-tyres.com