# Sweden

> IKEA, Spotify, Klarna, Saab and Mullvad: Sweden's outsized exports. Swedish brands worth choosing over US and Chinese defaults.

Sweden Brands Worth Choosing: European Alternatives | Euronomy

Sweden exports culture at industrial scale. IKEA changed how the world furnishes its homes, Spotify changed how it listens, and Swedish songwriters have shaped decades of global pop. Ten million people, planetary reach.

Stockholm's startup engine keeps producing: Klarna, King, Mojang and now Lovable, a density of tech wins few places outside Silicon Valley can match. Saab's Gripen fighters guard European airspace, Mullvad guards its privacy, and Fjällräven and Klättermusen dress its hikers.

Below: the Swedish brands worth choosing over US or Chinese defaults.

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