# Mercadona

> <p><strong>Ownership:</strong> Privately held by the Roig family. Valencia since 1977.<br><strong>Pricing:</strong> Mass-market grocery; private-label products typically 20–40% below national brands<br><strong>Known for:</strong> Spain's largest supermarket chain (~26% market share, 1,700+ stores). Famously employee-focused (above-market salaries, profit-sharing, low turnover). Vertical-integration plus employee-ownership culture is genuinely distinctive — and the private-label products are widely respected on quality, not just price.<br><a href="https://www.mercadona.es">https://www.mercadona.es</a></p>

https://www.mercadona.es