# eMAG

> <p><strong>Ownership:</strong> Majority-owned by Naspers/Prosus (South Africa) — caveat. Romanian management, Romanian engineering. Bucharest since 2001.<br><strong>Pricing:</strong> Online marketplace + retail pricing; comparable to local supermarket and electronics retail<br><strong>Known for:</strong> Romania's e-commerce giant — the structural reason Amazon hasn't launched in Romania. Extensive Central European footprint (Romania, Hungary, Bulgaria) plus Fashion Days vertical. South African corporate parent (Prosus) is the caveat, but operations and management remain Romanian.<br><a href="https://www.emag.ro">https://www.emag.ro</a></p>

https://www.emag.ro