# Hugo Boss

> <p><strong>Ownership:</strong> Listed (Frankfurt Stock Exchange). Metzingen (Baden-Württemberg) since 1924.<br><strong>Pricing:</strong> Boss suits €500–€1,500; Boss Black shirts €100–€200; Hugo (younger line) €60–€300<br><strong>Sub-brands:</strong> Boss (premium), Hugo (contemporary), plus licensed eyewear and fragrance<br><strong>Known for:</strong> Germany's largest premium-fashion house. The brand has gone through serious rehabilitation over the past decade — both creatively (the new Boss aesthetic under Daniel Grieder is sharper than the 2010s) and ethically (genuinely transparent about the company's 1930s Nazi-uniform manufacturing past).<br><a href="https://www.hugoboss.com">https://www.hugoboss.com</a></p>

https://www.hugoboss.com