# dm-drogerie markt

> <p><strong>Ownership:</strong> Family-owned (Werner family — founder Götz Werner's heirs). Karlsruhe since 1973.<br><strong>Pricing:</strong> Pricing typically 20–40% below pharmacy equivalents on personal-care; aggressive private-label expansion<br><strong>Private-label:</strong> Balea (skincare), Alverde (organic), Saubär (eco-cleaning), dmBio (organic food), Visiomax (eyewear)<br><strong>Known for:</strong> Germany's largest drugstore chain plus the most-imitated European private-label drugstore brand. Balea and Alverde compete on quality with international cosmetics brands at significantly lower prices. Werner family was famously generous with employee benefits and apprenticeships.<br><a href="https://www.dm.de">https://www.dm.de</a></p>

https://www.dm.de