# Aldi

> <p><strong>Ownership:</strong> Privately held by the Albrecht family branches via two separate companies: Aldi Süd (Karl Albrecht family) and Aldi Nord (Theo Albrecht family). Essen and Mülheim, Germany since 1961.<br><strong>Pricing:</strong> Aggressively low; private-label products typically 30–50% below national brands<br><strong>Two companies:</strong> Aldi Nord and Aldi Süd split in 1960 over whether to sell cigarettes — operate as separate companies with separate global footprints<br><strong>Known for:</strong> The Albrecht-family hard-discounter that defined the modern European discount-supermarket format. Aldi Süd in southern Germany + western Europe + US + Australia; Aldi Nord in northern Germany + Trader Joe's in the US + Benelux + Iberia. Family-controlled, privately held, no public capital.<br><a href="https://www.aldi.com">https://www.aldi.com</a></p>

https://www.aldi.com