# Swarovski

> <p><strong>Ownership:</strong> Family-owned across five generations of the Swarovski/Langes-Swarovski/Buchbauer lines<br><strong>Pricing:</strong> Crystal pendants €60-300. Figurines €100-1,500. High jewellery €5,000+.<br><strong>Known for:</strong> Wattens, Tyrol, founded 1895 by Bohemian-Austrian Daniel Swarovski. Cut crystal jewellery, figurines, chandeliers, optics (Swarovski Optik for binoculars and rifle scopes is a separate sister company). The world's leading cut-crystal brand, still family-controlled. Recent strategy has expanded into more accessible jewellery — purists argue it's diluted the heritage. Optik (binoculars) division is universally praised by hunters and birders.<br><a href="https://www.swarovski.com">https://www.swarovski.com</a></p>

https://www.swarovski.com