# Austria

> Austrian brands worth knowing — Atomic, Fischer, Head, Salewa, Red Bull, plus the alpine industry that runs Europe's mountains.

Austria Brands Worth Choosing — European Alternatives | Euronomy

Austria builds more skis per capita than anywhere on earth: Atomic, Fischer, Head, Blizzard and Kästle all sit within 200 km of Salzburg. Vienna gave the world the coffee house, Sachertorte and Sigmund Freud, and Red Bull turned a Salzburg suburb into the most successful drinks marketing operation in history.

Less obvious: KTM Motorcycles from Mattighofen is the world's largest sport-motorcycle maker. Swarovski crystal from Wattens. Frequentis runs voice communications for 40+ countries' air-traffic control out of Vienna. Bitpanda has grown into one of Europe's biggest crypto exchanges, proof Vienna can do fintech too.

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